Feasibility & Market Potential Analysis

Feasibility & Market Potential Analysis

The Economic Department specializes in economic-marketing feasibility studies and market potential for residential, commercial and employment projects. The department includes a team of interdisciplinary experts (economics, business administration, urban planning, marketing, appraisal, etc.), assisted by various information systems and research tools available to them.
The Economic Department offers entrepreneurs, real estate companies, retail chains and various planning organizations solutions and tools in a variety of areas of activity, while taking a strategic approach and examining economic potential and demand.

The Economic Department operates in Israel and abroad in a variety of fields and specialties: expected revenue calculations, conceptual development and optimal use of real estate assets, estimates of market potential, branch deployment strategy, strategic planning of construction mix, product mix, And advice on the penetration of multinational companies into Israel.
The department provides tools that support business decision making, fundraising and formulating a business plan and marketing plan.

Income-producing real estate

Expertise in forecasting economic potential for the establishment of projects in a variety of industries:


  • Commerce (city centers, street commerce, neighborhood centers, transportation centers, malls and power centers) – accompaniment of the planning, construction and marketing status of most of the largest commercial projects in Israel
  • Offices (office towers, employment parks) – Identification of demand potential and planning of an economic marketing program for the development of office projects
  • Industry and storage – Characterization of best uses according to region and location, as well as the planning of geographic models for locating optimal locations in relation to supply targets


The products of the activity include:


  • Economic potential, number of visitors expected
  • Expected revenue per square meter (store, chain, mall, venture, new service)
  • Estimated rent
  • Conceptual Initiation: An optimal solution for soil
  • The level of utilization of the economic potential around the project
  • Characterizing potential customers: Who are they? Where will they come from? Their economic situation? What is their monthly purchasing power into different product categories?
  • Identifying ways to create differentiation and competitive advantage
  • An optimal mix of stores for maximizing economic potential
  • Strategic planning of building mixes, product mixes, allocation of areas to industries
Residential real estate

Accompanying the planning, marketing and construction of many projects throughout the country. Many successes in maximizing the selling potential, maximum matching of project characteristics to the needs of the target population, identifying barriers and highlighting advantages in the sales process.


Demand studies and the planning of a mix of apartments for hundreds of projects and neighborhoods throughout Israel:

  • Rental housing – examining the feasibility of investment in projects across the country, and estimating demand according to different price levels
  • Sheltered housing (for the elderly) – the potential of economic demand and feasibility of projects throughout the country, for the large networks in Israel and for private entrepreneurs, cross-sectional market research to identify recommended development sites.
  • Student dormitories – Estimated housing demand for dormitories, for entrepreneurs and academic institutions
  • Urban renewal – the use of geo-economic models, identifying buildings suitable for urban renewal


The research findings for entrepreneurs and authorities include:

  • Characterization of the market (level of prices, supply, competition, etc.)
  • Forecast of sales rate, occupancy rate
  • Definition and characterization of the target population
  • What prices can be sold, price sensitivity
  • Type of building: towers, luxury, smart construction, green building, special apartments and more.
  • The best specification preferred by the target population
Deployment of branches

The Company uses geographic models that support the deployment of branches and services


  • Identification of customers’ potential by segment and purchasing power
  • Locating a preferred location, available to the target population
  • Recommendation for opening, closing and consolidating branches, cannibalization
Parking lots and parking solutions

Examining the feasibility of constructing and arranging new or existing parking lots, as well as examining the feasibility of turning over parking lots into underground parking lots.


The work includes using of a unique model, developed in geokg and combines:

  • Analysis of future plans in the region, analysis of existing situation and expected trends
  • Comprehensive examination of the components, occupancy and parking habits
  • Analysis of city building plans, and their effect on future parking spaces
Transport planning

The company has developed a model for calculating the demand forecast for public transportation, and is a partner in planning teams of transport models, with an emphasis on public transportation.
The research activity includes innovative demand studies.

Feasibility & Market Potential Analysis for Services and Products

Examining the potential demand for gyms, cinemas, tourism projects, applications, retail chains and more. The work products provide entrepreneurs with a comprehensive picture of:

  • Characteristics of the target population(perceptions, attitudes, current consumption habits)
  • Identifying and characterizing relevant target population
  • Estimate the economic potential inherent in the product or service
  • Estimated sales rate / number of customers for the planned project
Economic Opinions and Support for Objections

Many real estate projects face the need for economic-planning justification vis-a-vis the planning authorities.
The Economic Department assists the authorities, lawyers, entrepreneurs and others in legal and planning processes.