Pharmaceutical & Health Services

Pharmaceutical & Health Services

The medical department of geokg specializes in medical marketing research and epidemiological studies, and provides research services to most of the international and local pharmaceutical companies in Israel, and to health and medical organizations.
The department conducts research among physicians, pharmacists, medical staff and end users (patients and the general public), and operates a wide range of qualitative and quantitative models and research methods

Products and Services to the Pharmaceutical Market
  • Attitudes and habits of registration of medicines by doctors in hospitals and in the community
  • Use of medicines among end users – patients and the general public
  • Measuring brand equity
  • Monitoring & Tracking studies on the use of products
  • Advanced Segmentation Techniques for Identifying and Differentiating Target population
  • Locating and geographically identifying centers of consumption of products, services and medicines and linking them to pharmacies, health clinics, private clinics and points of sale outside the pharmacies
  • Using unconventional tools of spatial research and analytical mapping (GIS) of trends in pharmaceutical and medical marketing
  • Optimal planning of the medical representatives’ activities in the competition environment
Extensive Experience in a variety of Therapeutic Areas
  • Metabolic and cardiovascular diseases (diabetes, hypertension, hypercholesterolemia, prevention of stroke by anticoagulation and MI prevention with antiplatelet drugs)
  • Lung disease (asthma and COPD, allergy)
  • Oncology
  • Mental problems (schizophrenia, bipolar disorder, demancy, depression)
  • Vision problems
  • Infectious diseases
  • Skin Problems
  • Central nervous system
  • Hormones and oral contraceptives
  • Erectile Dysfunction
  • Benign growth of the prostate gland
  • Migraine and pain
Products and Services to the OTC Market
  • Comprehensive information on the use of over-the-counter medicines and nutritional supplements among members of all HMOs
  • Examination of advertising / media concepts for products
  • Examination of presentors
  • OTC Monitor, Prescription Monitor, Monitor for Dietary Supplements – Measurement tools and periodic follow-up to estimate market shares by brands, points of sale, population characteristics, health funds and geographical regions
  • Segmentation of points of sale according to the characteristics of consumers (socio-economic) and by type of point of sale (type, size and location of the network)
  • Sales potential analysis, by point of sale and geographical area, compared to the actual level of sales
  • Information from points of sale – efficiency and success of operations, consumer and retailer
  • Pricing testings