Focus groups are one of the qualitative research methods applied in geokg, managed by senior researchers with expertise, deep understanding and experience from a wide range of disciplines: social psychology, organizational psychology, business administration and marketing, sociology and anthropology, behavioral sciences and management.<\/p>\n
A focus group is a tool that enables an in-depth examination of the emotional, conceptual and cognitive worlds of different target audiences – customers and consumers of services and products – and is an essential tool in important decision-making stages for meaningful developments in companies and organizations in a wide range of areas: Economic-social-community issues and political issues.<\/p>\n
During the focus groups, a variety of questioning techniques, both direct and indirect, are used to shed light on the deep, and often hidden, aspects of consumer behavior.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Focus groups are one of the qualitative research methods applied in geokg, managed by senior researchers with expertise, deep understanding and experience from a wide range of disciplines: social psychology, organizational psychology, business administration and marketing, sociology and anthropology, behavioral sciences and management. A focus group is a tool that enables an in-depth examination of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-research-internet.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-983","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n