In-Depth Interviews are one of the qualitative research methods applied in geokg, managed by senior researchers with expertise, deep understanding and experience from a wide range of disciplines: social psychology, organizational psychology, business administration and marketing, sociology and anthropology, behavioral sciences and management.<\/p>\n
The purpose of the interviews is to expose attitudes, perceptions and feelings, motivations and barriers, some of which are emotional, and which are often not revealed by questioning in quantitative research.
\nIn-depth interviews enable you to become familiar with the decision-making processes of customers and consumers of different products and services, barriers and ways to remove them, and generates important insights as a basis for making strategic decisions in companies and organizations.<\/p>\n
In-depth interviews are conducted among professional populations, decision-makers and public opinion leaders, as well as among populations that are difficult to recruit to participate in focus groups, such as senior management and business customers seeking to maintain anonymity, upper class, and in situations where competitors need to be interviewed.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
In-Depth Interviews are one of the qualitative research methods applied in geokg, managed by senior researchers with expertise, deep understanding and experience from a wide range of disciplines: social psychology, organizational psychology, business administration and marketing, sociology and anthropology, behavioral sciences and management. The purpose of the interviews is to expose attitudes, perceptions and feelings, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-research-internet.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-994","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n