Omnibus Survey

The Omnibus Survey is one of the most common quantitative research methods. The Omnibus survey allows the customer to ask a small number of questions, and to save the cost of performing a full survey.
The survey includes questions of different clients on various subjects, plus demographic questions used for analysis (age, gender, education, income, religious orientation, country of origin and geographical area).
At the end of the survey, each customer receives the answers to his questions only.

Omnibus surveys are conducted every week among respondents aged 18 and over in a representative national sample of the general population. In addition, the Company conducts telephone Omnibus surveys, which are focused on sectors, such as the Arab sector, the ultra-Orthodox sector, new immigrants and various professional populations.
Among children and teen-agers aged 12-18, omnibus surveys are conducted as an online survey.