Analytical mapping is a method that uses geo-statistical and mathematical models to analyze the intensity of studied phenomena in relation to where they occur, and to translate the research findings to a visual level.
The AVISYS method applies the “theory of free space,” which argues that space should not be arbitrarily divided, but rather as a dependence of the phenomenon under study, when division is, in fact, one of the products of the analysis process.
As part of the implementation process, the surrounding environment of each sub-unit of the space is examined to a building level, and it allows answering questions such as:
- What is the sales forecast for a particular product anywhere within its demand space
- Where are higher or lower awareness for business activity in a defined geographic area
- Where has BTL activity been more effective and where are new customers coming from
- What is the rate of support for a particular Mayor candidate anywhere in the city
- Where there is greater or less satisfaction with the quality of municipal services
geokg uses extensive analytical mapping capabilities in connection with strategic work to examine economic feasibility and market potential, and to make decisions on optimal location selection from various perspectives. For example:
- Where to establish a new logistics center of a company, creating maximum savings in shipping costs
- Where to build a public institution to serve the city’s residents
- How to plan the distribution of the branches, in connection with the potential existing in different areas while avoiding cannibalization
- Where to distribute newspapers to reach maximum exposure