geokg provides its clients with a wide range of research solutions, which serve as a decision support tool, in planning marketing-communication strategy, including: models for examining brand position and brand equity, Concept testing, examining presentors, mapping consumer decision-making process, effectiveness of advertisements, analysis of competition and more.
The studies are carried out among a variety of population sectors, including professional populations, while adapting the sampling method and method of questioning to the target audience and the research goals.
The research work includes unique analyzes, including segmental analysis, geographic analysis and expanded socio-economic analysis, which enable the production of significant conclusions and operational conclusions, as part of a process aimed at creating value for the customer.
Examination of marketing position and examination of brand equity in the competitive environment in which it operates
geokg has an international segmentation model that was uniquely adapted to Israel, through which the company provides solutions that include:
geokg has a unique, multi-year specialization in conducting research in various population sectors.
Apart from Hebrew, the interviews are conducted in Russian, Arabic, and among the Haredi and national religious sectors, as well as in accordance with the client’s needs in various languages such as Amharic, Spanish, French, English.