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Data Analysis Department

The Data Analysis Department performs data analysis in all quantitative studies carried out by the Company (Online surveys, field surveys, telephone surveys, etc.). The analysis is carried out under the supervision of the project manager in charge of the study.

 

Activities

  • Definition and construction of the research variables
  • Descriptive statistics, including a single-variable analysis
  • Modeling and performing multivariate analysis
  • Statistical Processing
  • Comparisons and tracking
  • Calculations of standard deviations
  • Significant tests
  • Regression calculations
  • Logical testing and data optimization

Types of Analysis

  • CHAID
  • MDS
  • ONE WAY
  • T-TEST
  • MAX-DIF
  • CONJOINT ANALYSIS
  • CLUSTER ANALYSIS