The importance of creating a marketing approach that is focused and adapted to each sector based on the significant differences in consumption patterns in each sector, preferences and consumption of leisure culture among the various sectors.
Messages that will be understood among the general population will not necessarily succeed in the sectors, and the language of referral, corresponding to each sector (Russian / Arabic / Haredi), makes marketing messages more reliable and more effective.
geokg conducts research among the sectors of the population in Israel (Arabs, ultra-Orthodox, immigrants,religious, youth, etc.) and is one of the first  research institutes that began to conduct targeted market research among segments of the population, many years ago.
The level of knowledge and information collected in geokg over the years allows in-depth analysis of marketing and social phenomena, and to monitor changes in consumer behavior over time.