Eli Meshulam

In the research industry since 2006.

In his last position, he served as director of the marketing and advertising research division of geokg.

Extensive experience in managing research systems in various market sectors and in a variety of areas of activity (business, public, institutional, private sector).

Specializes in marketing research, advertising, society and public opinion.

Extensive experience in planning research, using a variety of tools and research methods (quantitative, qualitative, information systems and segmentation), accompanying senior management and decision makers, and advising clients on strategic processes.

Areas of Expertise:

Marketing and advertising research

• Development and implementation of marketing and advertising models, including models for examining brand equity, models for mapping the competition to the brand and models for testing advertising concepts and advertising effectiveness.

Segmentation and Customer Strategy

• Advanced models for characterizing existing customers, identifying potential customers, using advanced tools. Along with tools for measuring customer experience and satisfaction, as a basis for increasing business activity.

Legal Research

• Extensive experience working with law firms, conducting research programs dealing with legal issues
• Writing professional opinions as a basis for appearing in court, on subjects such as: trademarks, misleading consumers, etc.